FEEL THE PULL
Development of a historical destination brand.
Pier Sixty-Six is a historic brand in South Florida. For decades, it has been a landmark for the community. Recently bought by Tavistock Development Group, they approached 321 to preserve and modernize the legacy of the resort for the local community, while elevating it to a global destination for the world-traveling yacht community.
- Brand Development
- Web Strategy
- UI/UX Design
- Creative Production
- Campaign Strategy
Starting with research and workshops, we collaborated with the Pier Sixty-Six team to define a brand framework and positioning. We spent 80+ hours on site and within the community, reviewing archival photographs, interviews, taking tours of the construction site and competitors. Combined with industry audits, we developed a thorough understanding of our selected local and global target audiences.
Welcome to total bliss.
Adventurous / Escapist / Cosmopolitan / Mid-century / Modern / Optimistic / Aspirational /
Beloved / Sophisticated / Vibrant / World-class / Iconic / Marina-Centric / Elevated / Reimagined / Affluent / Jet Setter /
Intelligent / Breathtaking / Serenity / Stunning / Tropical / Elegant / Private /
Dock. Revel. Repeat.
A social harbor unlink any other.
- Developed a totally new messaging strategy.
- Elevated a brand for an elite class of clientele.
- Designed and developed a new website.
- Created a comprehensive brand standards manual.
- Launched a whisper campaign.