Intro
Hooten Young
Telling the tale of brotherhood.
We introduced Hooten Young to the world. This veteran-owned cigar and spirits brand came to us with a powerful story and the product to match. They left with a complete identity, strategy, and e-commerce site built to honor every value they stood for.
Hooten Young came to us with a belief that anything worth doing should be done with excellence and every effort should honor those who give nothing less. That principle became the compass for everything we built together: messaging, identity, and the experience that carries the brand today.
We took this approach and let it inspire the brand strategy from both a messaging and visual standpoint. Hooten Young had an existing logo, a great story, and a value proposition to match. What they needed was a complete system that carried it through every touchpoint.
We armed the brand with robust visual DNA that empowered the product and resonated with those who not only appreciate a good smoke but the historical remembrance of the 156,000 allied troops that landed on the shores of Normandy, France.
Along the way we launched an iconic cigar in Operation Overlord, activating a brand forever tied to its values: freedom, family, and honor. It has since gained recognition from celebrities like Tom Hardy and Joe Rogan.
