Out of
This World.


Create a unified brand experience.

As the strategic partner for Florida’s Space Coast Office of Tourism, 321 recognized the opportunity to promote the area’s diverse offerings and remind travelers that it’s a place you go when you want to unwind, relax, have fun and reconnect. We partnered with the Visit Space Coast team to develop an ongoing traditional and digital marketing campaign that connected the dots across multiple touchpoints and ultimately gave personality to the brand.


  • Campaign Strategy
  • Video & Photo Production
  • Digital Media Placement
Our Approach

321’s approach was to build a truly authentic and unified brand experience that built on an out-of-this-world iconic staple of the Space Coast. Enter – Starman.

The motivation behind the concept was to personify the Space Coast and plant our Starman in everyday experiences, destinations and happenings.

Strategy & Design

We iconized the Space Coast in the form of ‘Starman’ – a fun, mascot-esque individual that would nonchalantly be taking part in various activities with everyday Space Coast goers. We mapped out a full campaign strategy that ranged in both digital and traditional tactics, using video, photo and cinemagraphs to drive engagement efforts.

Creating the Campaign

321 set out on a 3-day video and photoshoot in various iconic locations in Brevard County. The goal was to hit on all the emotional connections travelers, visitors and residents have with the Space Coast. Beach, Rocket Launches, Cruising, Fishing, Dining, etc. Our approach to the campaign was to implement a vibrant, jovial and fun feel – even if it got a little tongue and cheek.

Launching the Strategy

The initial strategy for the Space Coast Annual Campaign was to provide awareness of a variety of places, events and things to do in Florida’s Space Coast. Our digital strategy was broken down into 3 phases – brand awareness, engagement and re-engagement, focusing heavily on in-state and in-market geographies.

We drove content across paid media, website, organic social and email marketing. Email marketing was a primary tactic in our campaign. We used smart and granular segmentation based on user activity to build campaigns that would take users through a journey of various events and happenings on the Space Coast. 

The Results
  • Iconized Florida's Space Coast through Starman.
  • Provided full set for a 3-day production shoot, including photo and video.
  • Launched an omnichannel campaign around Space Coast's three unique differentiators.


Video Plays


Audience Reach


Overall Impressions

What's Next

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