Intro
Space Coast
Where exploration boosts relaxation.
Florida's Space Coast Office of Tourism needed to captivate prospect tourists by presenting the region as a must-visit destination. By showcasing the Space Coast's most photogenic offerings—from rocket launches to serene beachside escapes—321 fostered a sense of anticipation and shared intrigue across social platforms.
We gave the Space Coast a face: Starman.
He represents everything to love about the Space Coast for both locals and visitors, a unique blend of leisure, adventure, history, and technology. Over the course of a three-day production, we brought Starman to the people. He spent time with real, vibrant locals in real, vibrant locations to highlight the heart of the Space Coast—not just its postcard landmarks. We linked Starman back to space by developing The Launch Console: an app that delivered real-time launch updates and live streams into the hands of locals and visitors, driving engagement and encouraging further visits.
The Launch Console app became the centerpiece of Visit Space Coast's social strategy, beckoning travelers to experience the destination in a brand new way. This app provides real-time rocket launch schedules, interactive guides, and insider tips for exploring the area, all seamlessly integrated with social campaigns.
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