Intro
Health First
Redefining how wellness changes lives.
Health First Health Plans, a Medicare Advantage and Individual & Family insurance provider serving Central Florida, engaged 321 for over a decade to support strategic marketing — particularly their Annual Enrollment Period campaign targeting seniors aged 65+.
We implemented a truly integrated media strategy, spanning traditional media channels such as print and standard direct mail, and widely used digital channels including Google Search, Google Display Network, Facebook Image and Video ads, and Facebook Lead Form ads.
The strategy paired traditional and digital channels with proprietary 321 AdTech products — including Friends Targeting and Reverse Append — to maintain top-of-mind awareness throughout the sales funnel, from initial awareness through conversion.
To reach the target demographic effectively, 321 employed advanced Ethos IP technology to analyze Health First's customer database and build a tailored audience list. This curated group received personalized display advertisements and direct mail.
Conversion tracking was enabled through unique phone numbers assigned to each mailer, allowing Health First to see tangible results and correlate conversions directly to specific direct mail campaigns.
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