Our Approach
We implemented a truly integrated media strategy, spanning traditional media channels, such as print and standard direct mail, and widely used digital channels, such as Google Search, Google Display Network, Facebook Image/Video ads, and Facebook Lead Form ads.
We paired these channels along with 321 AdTech products such as Friends Targeting and Reverse Append. With these efforts, we were able to remain top of mind for our target audiences throughout the sales funnel, from awareness, down to conversion.
