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Forever
Moving You.
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Our Approach
Understanding the distinct needs and preferences of Berkshire Hathaway of Georgia's primary audiences, Real Estate Agents and Consumers, was crucial for creating a successful brand framework. Through this understanding, a comprehensive and adaptable brand framework was developed, enabling effective communication and engagement with both audiences.
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The Results
- Created a comprehensive and segmented brand guidelines.
- Create an annual marketing plan based on consumer and agents.
- Deployed seasonal campaigns based on persona.
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