Intro
Prang
Inspiring limitless creativity.
Prang, founded in 1882 by Louis Prang, empowers imagination and independent expression through art. 321 partnered with the brand to reimagine its presence across web, digital, and social channels.
Prang was founded in 1882 by Louis Prang, an American printer, lithographer, and publisher who believed that art played a vital role in fostering imagination and independent expression — especially in children.
The same passions that drove Louis Prang's innovations continue to inspire the modern product line. 321 was honored to partner with Prang to help reenvision the brand across web, digital, and social channels.
The Prang team provided strong research and consumer data that showed serious disengagement with the brand's identity, awareness, and position. 321 and Prang collaborated on developing a new web identity and a complementary social strategy of "Inspiring & Discovering."
To complement the revised brand framework and website, 321 shot a series of product and lifestyle photography that helped visually tell the brand experience. These images were used across various communication touchpoints.
