The Art of
the Smoke.


Where delicious meets digital.

4 Rivers Smokehouse, founded by John Rivers in 2009, has rapidly emerged as a top dining destination in Florida, attracting both locals and visitors alike. With an impressive presence of 12 locations across the state, the 4 Rivers restaurant family encompasses 4Roots, 4Roots Cafe, The Coop, 4R Bakery and Specialty Cakes, and 4R Cantina Barbacoa Food Truck. In a bid to drive online orders for 4 Rivers Smokehouse and The COOP, they engaged 321 to spearhead their paid search and paid social media campaigns, aiming to enhance their digital presence and boost customer engagement.



  • Campaign Strategy
  • Paid Search
  • Paid Social
Our Approach

Thorough audience research using Ethos technology provided insights into the demographic profile of customers visiting 4 Rivers' locations. Building upon this, extensive research was conducted to develop effective paid media campaigns, encompassing paid search and paid social, with the ultimate goal of boosting online orders. These initiatives played a significant role in supporting 4 Rivers' efforts to drive annual revenue growth.

The Results
  • Paid social ads successfully promoted monthly menu offerings and Thanksgiving catering.
  • Return on investment increased by 75% throughout the first two years of our engagement.
  • Maintained a 200% return on investment throughout the year despite constant changes in Meta Advertising.


Overall Site Traffic


ROI Increase

What's Next

Flippers Pizzeria