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The Art of
the Smoke.
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Our Approach
Thorough audience research using Ethos technology provided insights into the demographic profile of customers visiting 4 Rivers' locations. Building upon this, extensive research was conducted to develop effective paid media campaigns, encompassing paid search and paid social, with the ultimate goal of boosting online orders. These initiatives played a significant role in supporting 4 Rivers' efforts to drive annual revenue growth.
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The Results
- Paid social ads successfully promoted monthly menu offerings and Thanksgiving catering.
- Return on investment increased by 75% throughout the first two years of our engagement.
- Maintained a 200% return on investment throughout the year despite constant changes in Meta Advertising.
25%
Overall Site Traffic
3%
ROI Increase