Intro
Flippers
This is pizza perfected.
Flippers Pizzeria, a beloved Florida chain, set out to refresh their brand and grow their social media presence. 321 developed a strategy built on premium food photography and engaging content to reposition Flippers as the artisan pizza option — and drive sales.
A key move in revitalizing the Flippers brand was to recast them as the gourmet, artisan pizza option.
321 collaborated with talented food photographers to capture vividly mouthwatering images of Flippers' colorful pizzas, creative sides, and indulgent desserts. These premium visuals were then unleashed to maximum effect across all marketing channels — and particularly on social.
The social strategy centered on the delicious food and lively atmosphere that practically hit "share" on themselves. Monthly content combined enticing food displays, behind-the-scenes glimpses, and social proof from positive reviews — with a generous helping of giveaways to sweeten the deal for followers.
The campaign built an enthusiastic fan community around the Flippers brand, riding the excitement of local college and professional sports teams. As the pizza partner of the Tampa Bay Rowdies, Orlando Predators, and UCF Athletics, Flippers made seamless contributions to the local sports conversations already happening on social.
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