Forever
Moving You.
THE WHAT
Redefining Berkshire Hathaway.
Faced with a competitive landscape comprised of established legacy brands and emerging boutique players, Berkshire Hathaway sought to strengthen its positioning, messaging, visual identity, and advertising tactics. Through a comprehensive analysis of the company’s branding efforts, 321 contributed to its success in driving revenue growth and differentiating itself within the crowded real estate industry.
Services
- Brand Framework
- Brand Guidelines
- Client Playbook
Our Approach
Understanding the distinct needs and preferences of Berkshire Hathaway of Georgia's primary audiences, Real Estate Agents and Consumers, was crucial for creating a successful brand framework. Through this understanding, a comprehensive and adaptable brand framework was developed, enabling effective communication and engagement with both audiences.
The Results
- Created a comprehensive and segmented brand guidelines.
- Create an annual marketing plan based on consumer and agents.
- Deployed seasonal campaigns based on persona.
