Crafting an Icon
The Dixon Ticonderoga brand was built on hard work, persistence and innovation. The demand fueled wide adoption and after almost 100 years of manufacturing benchmarks, the Classic #2 was introduced in 1913. With such a rich history and spirited journey, 321 wanted to create a website that paid homage and honored this timeless icon.
Our design team used a thematic and historical approach as inspiration to build a website that perfectly balanced the need to leverage the #2, Dixon Ticonderoga’s rich history and their vast product library. Complemented by the ‘journey of the #2” – our design and development team created a step-by-step feature on how the pencil is made.