Ticondergoga

Florida

2019

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Working with the World’s Best Pencil

It’s not everyday you get to work with one of the oldest and most iconic brands in corporate America. When Dixon Ticonderoga asked to partner with 321 to relaunch their almost 230 year old brand it became our highest priority to deliver on their vision, innovation and inventive spirit.

Florida

2019

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  • Dev
  • Strategy
  • Design

01

Crafting an Icon

  • Dev
  • Strategy
  • Design

The Dixon Ticonderoga brand was built on hard work, persistence and innovation. The demand fueled wide adoption and after almost 100 years of manufacturing benchmarks, the Classic #2 was introduced in 1913. With such a rich history and spirited journey, 321 wanted to create a website that paid homage and honored this timeless icon.

02

The Website

Our design team used a thematic and historical approach as inspiration to build a website that perfectly balanced the need to leverage the #2, Dixon Ticonderoga’s rich history and their vast product library.  Complemented by the ‘journey of the #2” – our design and development team created a step-by-step feature on how the pencil is made. 

05

Visual & Social Strategy

In tandem with the website, 321 developed a social strategy that involved a complete overhaul of Dixon Ticonderoga’s visual system, their tone and voice, UGC strategies and the way they engaged with their users.  

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+ Space Coast Office of Tourism

Annual Campaign

As the strategic partner for Florida’s Space Coast Office of Tourism, 321 recognized the opportunity to promote the area’s diverse offerings and remind travelers that it’s a place you go when you want to unwind, relax, have fun and reconnect. We partnered with the Visit Space Coast team to develop an ongoing traditional and digital marketing campaign that connected the dots across multiple touchpoints and ultimately gave personality to the brand.