How we do

Data Services

What we do

and why we do it

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Services

We are the perfect combination of business intelligence, performance marketing, and strategically-crafted creative.

With every brand, client or product engagement – we strive to ensure our agency trident of data, creative and tech is present in our approach. This creates enriched experiences and purposeful connections that drives measurable business growth.

Data Fueled

CREATIVE DRIVEN

TECHNOLOGY FocuseD

Data Fueled

CREATIVE DRIVEN

TECHNOLOGY FocuseD

Data Fueled

The data always confesses

321 takes pride in leveraging your data to gain insights. This is how we understand and engage your audience. We use unparalleled advertising technology to map business objectives, recognize opportunities, and create a data ecosystem that fuels informed decision making.

Data CAPABILITIES:

  • Data & Integrations
  • Market Research & Analysis
  • Strategic Planning
  • Brand & Data Analytics
  • Dashboard Development
  • Media Buying
  • Search & Visibility
  • Business Intelligence

Our AdTech Product Arsenal

Our AdTech Product Arsenal

01

01

IP Targeting

We match postal addresses to IPs with exact precision so advertisers can serve one-to-one targeted digital display and video ads to individual households or buildings using the IP as the entry point.

02

02

Captive Audience

In an Account Based Marketing format, target digital ads to entire companies, college campuses, hotels, trade shows, conventions and other venues where masses gather via the locations’ IP addresses.

03

03

Digital New Movers

Target pre, escrow, and new movers in almost real time. Our system refreshes twice daily and connects businesses, and advertisers to consumers in hours, rather than weeks.

04

04

Digital Canvassing

Take your CRM, or new customer list and target their neighbors with ads. Digital Canvassing looks at the street name and relative distance of intersections and appends IP’s to their respective homes located within 500 meters of a pre-defined target.

05

05

Reverse Append

Send a highly targeted & trigger based direct mail offer to unknown website visitors via the reverse IP targeting algorithm by mapping that IP address back to a physical address.

06

06

Venue Replay

Venue Replay allows you to capture people’s Device IDs at events they attend, where they work, where they study, where they shop, and maps the device back to a household address for targeting.

SURROUND YOURSELF WITH PEOPLE THAT ARE SMARTER THAN YOU

Russell Simmons

And we did just that. 321, through a strategic partnership, has implemented a proprietary IP targeting technology that allows unmatched ways to connect our CLIENTS to their CUSTOMERS.

We use offline data, drastically increasing the effectiveness of targeting advertising. Through a patented IP algorithm we are able to target customers by matching their IP address with their physical address allowing for precise digital ad targeting.

Interested in how this works?

Let's Make Moments Together