Our social media specialist, Nico Bryan, recently sat down with 321’s Copywriter and Content Strategist Stephanie Donis, to pick her brain on her role, her process, and what inspires her.
What is your role here at 321?
I’m a copywriter and content strategist.
How did you get into writing?
I’ve been writing since I was a kid. Whether it was short stories or mini children’s books, some of my earliest memories consist of me writing. This was mainly because my grandpa was a writer, so he and my parents encouraged my writing as a means of self-expression early on.
I kinda just fell into copywriting though. I had strong writing and marketing backgrounds in college, so my senior year I applied to a copywriting and editorial internship and I’ve been riding the ad wave ever since.
What does a typical work day look like for you?
I typically come in early, make some tea, and read a few articles to turn my brain on. After around 15 minutes of this, I get to work on coming up with creative concepts, prepping for meetings and, best of all, writing things.
How does collaboration work in your department?
I guess it all depends on the task. If we’re starting out with a new client the creative department will have a kickoff meeting where we discuss concepts and action items. Otherwise, we typically go into the fishbowl (an enclosed glass office within our office) and work together/bounce ideas off each other.
So, how do you keep yourself inspired?
I pretty much go through phases where I read anything I can get my hands on for inspiration, and then I go through days where I feel like if I read one word outside of work hours my eyes will melt out of their sockets.
Whenever that happens I’ll typically find completely unrelated ways to get inspired. This includes things like cooking, listening to podcasts, drawing/painting, finding new music, and researching people whose work I love and respect. Being around my friends and sharing ideas is another huge part of keeping myself energized creatively.
Where do you see yourself in the next 5-10 years?
Although I’m definitely not the “free-spirit, no-planning, spontaneous” type – I’ve also never been one to plan a concrete future too far in advance because chances are, it’s not gonna go the way I plan it anyway, so why bother? I figure that as long as I’m ambitiously learning, growing, pushing myself to the next level (whatever that may look like), and maintaining a curiosity about the world around me I’ll be successful and happy.
Who are some of your favorite writers?
Some of my all time faves include Joan Didion, Sylvia Plath, Khaled Hosseini, Jia Tolentino, Leandra Medine Cohen, Maya Angelou, Robert Frost, the weird and wonderful Nora Ephron, and many more.