Forging a Healthcare Frontier
Forging a Healthcare Frontier
A group of investors came to 321 to craft a unique healthcare franchise with a spa-like experience and direct pharmaceutical access. 321 delivered with a name, brand, and launch campaign.
The Name is the result of our workshop and research, where we learned about Picker’s 8 Principles of Patient-Centered Care and their proclivity towards Greek aesthetics (theta is the 8th letter of the Greek alphabet). The Theta Care solution also clarifies the purpose of various service lines, without sacrificing the local emphasis: Theta Primary Care at Kissimmee Clinic, and Theta Urgent Care at Sunshine Health.
A Greek Heritage
The Brand is heavily influenced by Cycladic architecture, the Greek style popularized in modern Mediterranean spas. Like the transformation of the theta symbol into our logo, we created a visual palette of robust, rounded forms and bright neutrals. By design, when these forms combine with lifestyle photography, the medical brand shifts from clinical to an almost home goods appearance.
For those that pursue the centered life.
The Launch Campaign positioned Theta Care as a cutting-edge leader within the regenerative, clinical spa industry. We built on their history as a healthcare conglomerate that created and sold CityMD, which sold in 2022 for $1B. As a comprehensive health provider, brand awareness around the spectrum of services was prioritized.
Challenge
Our client had an idea of their market positioning, but needed a name, corporate brand structure, full brand package, and a brand awareness campaign to match.
Solution
321 created a flexible naming structure, with a brand that combines their spa-like customer experience with their heritage. The launch campaign highlights the spectrum of care Theta Care delivers.
Let’s Transform Your Healthcare Marketing Together
In this complimentary consultation, we’ll dive into your challenges, explore tailored solutions, and outline clear next steps for partnering with 321 The Agency on your journey. Our commitment is simple: no matter the outcome, you’ll walk away with actionable insights and strategies to elevate your brand and drive results.