Florida Living.

The What

Pairing exceptional in-person experiences to the digital world.

321 and MetroPlaces joined forces to develop a sleek and user-friendly website. This dynamic platform not only equips users with the essential information to discover their ideal home but also sparks excitement and intrigue about visiting a MetroPlaces community. By combining their expertise, 321 and MetroPlaces crafted a streamlined digital experience that seamlessly guides users towards their dream home and fosters a sense of anticipation for exploring MetroPlaces’ exceptional communities.


  • Site Architecture
  • UI/UX Design
  • Website Development
Our Approach

The design approach for this website aimed to authentically capture the essence and values of MetroPlaces. To align with their vibrant, family-friendly, and inviting brand identity, we employed a lively and tropical color palette. By infusing the website with these elements, we ensured a visually appealing representation that resonates with MetroPlaces' spirit and conveys their unique personality.

The Results
  • Translated the exceptional in-person brand experience to a digital one.
  • Created a scalable website for MetroPlaces when scaling to new communities.
  • Utilized Wordpress' new Gutenburg system to create a seamless backend user experience.