Intro
LA Rams
Identifying and retargeting superfans.
Amidst construction of a new multi-million-dollar football stadium, an NFL team needed to ensure strong ticket sales going into the next season. We leveraged our proprietary data to drive a 16% conversion rate and more than $3M in ticket sales.
To identify and target their higher-income, higher-affinity consumers, the team needed concrete insights and a data platform to reach the right people. Our proprietary R&D Dashboard, a consumer-data aggregator that unifies online and offline signals, proved effective at the task at hand: sell more tickets to the right customers.
We applied our patented algorithms in combination with our massive amounts of location-based data to segment the team's customer list. The tech identified which consumer devices had been seen within high-income establishments such as private airports, country clubs, and exclusive hotels and restaurants, then combined that with how often those consumers were seen at team events.
We used the findings to marry wealth and team appreciation into a single authenticated consumer insight. We separated the team's CRM list on a 1-to-7 scale, identifying which consumers were most likely to purchase both high-price and high-affinity tickets, and marketed to each segment accordingly.
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