This is pizza perfected.
This is pizza perfected.
Foodies, Stop Your Scroll
Flippers Pizzeria, a beloved Florida chain, was looking to refresh their brand and boost their social media presence. 321 was tasked with developing a comprehensive strategy that would resonate with their target audience and drive sales.
A Premium Shift
A key move in revitalizing the Flippers brand was to recast them as the gourmet, artisan pizza option. 321 collaborated with talented food photographers to capture vividly mouthwatering images of Flippers’ colorful pizzas, creative sides, and indulgent desserts. These premium visuals were then unleashed to maximum effect across all marketing channels, particularly social.
Social Strategy
321's social strategy for Flippers focused on the delicious food and lively atmosphere that practically hit "share" on themselves. We produced monthly content that included enticing food-centric displays, behind-the-scenes glimpses, social proof from positive reviews, with a generous helping of giveaways helped further sweeten the deal for followers.
UCF Knights Campaign
This campaign created an enthusiastic fan community around the Flippers brand, building on the excitement surrounding local college and professional sports teams. As the pizza partner of the Tampa Bay Rowdies, Orlando Predators, and UCF Athletics, Flippers made a seamless contribution to local sports conversations already happening on social. This organic excitement and engagement further solidified Flippers’ position as a beloved regional pizzeria.
Challenge
Flippers needed to differentiate themselves from other pizza chains in a crowded market, update their decades-old brand image, and boost their social media engagement.
Solution
Flippers needed to differentiate themselves from other pizza chains in a crowded market, update their decades-old brand image, and boost their social media engagement.
Let’s Transform Your social Together
In this complimentary consultation, we’ll dive into your challenges, explore tailored solutions, and outline clear next steps for partnering with 321 The Agency on your journey. Our commitment is simple: no matter the outcome, you’ll walk away with actionable insights and strategies to elevate your brand and drive results.