The Art of
the Smoke.
THE WHAT
Where delicious meets digital.
4 Rivers Smokehouse, founded by John Rivers in 2009, has rapidly emerged as a top dining destination in Florida, attracting both locals and visitors alike. With an impressive presence of 12 locations across the state, the 4 Rivers restaurant family encompasses 4Roots, 4Roots Cafe, The Coop, 4R Bakery and Specialty Cakes, and 4R Cantina Barbacoa Food Truck. In a bid to drive online orders for 4 Rivers Smokehouse and The COOP, they engaged 321 to spearhead their paid search and paid social media campaigns, aiming to enhance their digital presence and boost customer engagement.
Services
- Campaign Strategy
- Paid Search
- Paid Social
Our Approach
Thorough audience research using Ethos technology provided insights into the demographic profile of customers visiting 4 Rivers' locations. Building upon this, extensive research was conducted to develop effective paid media campaigns, encompassing paid search and paid social, with the ultimate goal of boosting online orders. These initiatives played a significant role in supporting 4 Rivers' efforts to drive annual revenue growth.
The Results
- Paid social ads successfully promoted monthly menu offerings and Thanksgiving catering.
- Return on investment increased by 75% throughout the first two years of our engagement.
- Maintained a 200% return on investment throughout the year despite constant changes in Meta Advertising.
25%
Overall Site Traffic
3%
ROI Increase
