Intro
Star Wars x Walmart
For every hero and rogue in your galaxy.
Disney partnered with 321 to create engaging brand content uniting Star Wars with Walmart and Lego partnerships — highlighting special anniversary products while balancing collaborative strategy with turnkey production.
The Disney team sought to create uniquely engaging brand content that united its Star Wars brand with its Walmart and Lego partnerships to highlight special "dark-side" anniversary products.
The content strategy centered on Walmart's "Dark Side" campaign, with multiple concepts and storyboards featuring different products and authentic multi-generational family moments — establishing a consistent voice across mediums.
Production was built around a multi-generational family in an aspirational home setting, with young talent as the story hero and parents and grandparent as supporting characters, drawing inspiration from LEGO's "Rebuild the Galaxy" show.
321 managed the entire process for both Disney and Walmart, streamlining feedback and approvals within a tight timeframe, and delivering a comprehensive asset suite and message framework for the retail campaign.
