Intro
Illumo
Clarity, insight, proactive wellbeing.
Advanced Body Scan needed to reach a younger, health-conscious audience, but their legacy brand was holding them back. 321 conceived ILLUMO, a new identity, strategy, and website positioned to compete with the world's leading full-body scanning companies.
Advanced Body Scan wanted to reach a wider, younger audience with their life-changing scanning technology, but their current brand was limiting. Through a research-based approach, 321 created a new identity and marketing position to attract digitally-savvy, health-conscious customers.
The name was inspired by the word "illuminate," symbolizing the clarity the ILLUMO experience brings to its customers' lives. The brand combines ILLUMO's mission of empowering people to take charge of their wellbeing with multiple symbols: an abstract sun, a dial of data points to align, and the CT scanning machine at the heart of many of their services. The colors and type extend the sense of clarity, insight, and proactive engagement their staff brings to every interaction.
Brand strategy was developed through collaborative workshops, industry research, competitor audits, and interviews with key stakeholders. One insight gained from the process was the need for a new client portal that guides preparation before each in-person visit and action steps afterward.
The website concept plays on obscuring and revealing imagery, echoing the clarity ILLUMO's services bring. Based on competitor research, careful consideration was given to SEO keywords and content pacing. The result: a brand positioned to compete with the leading full-body scanning companies in the world.
