Live, Stay, Play, Or Work. The Choice is Yours.
321 and Tavistock Development Company partnered to bring their signature vision, design, technology and human experience to the Lake Nona brand. As one of the most masterfully planned and nationally acclaimed communities — we built a cutting edge experience that guides users through an engaging hub of dynamic content.
Orlando, FL
2020
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- Dev
- Strategy
- Design
01
The Project
- Dev
- Strategy
- Design
Lake Nona is a masterfully-planned, 17 square-mile community located in Orlando that prides itself on being a modern mecca for technology, innovation, and community. The ask was to focus design and development efforts on creating a centralized, ever-dynamic hub that would serve visitors a myriad of information, events and place-specific content. Based on the visitor interactions, the site continues to learn their interests and serve them content specifically tailored to those interests.
02
The Concept
The site needed to blend a clean, contemporary design that conveyed the full brand experience, while displaying a series of “content cards” that allowed users to discover everything there is about Lake Nona itself.
03
Features & Functionality
Much like the Lake Nona community, the site is ever-evolving. Development efforts were focused on creating a website that learns the type of content users are interacting with and serves them related and more specific content overtime. This was implemented through the use of cookies and tags – when a returning visitor lands on the site, the cookies and tags serve more relevant content through the algorithm we’ve built.
The content cards serve content in a dynamic fashion per category. We’ve identified a design pattern of content cards that appear as the user is browsing, and the cookies and tags of similar content populate those cards.
