ON THE FLY OPTIMIZATION FOR SOARING SUCCESS
How an agile strategy prepared our client’s business to take off
GLOBAL
2021
View All Cases01
GETTING OFF THE GROUND
Seeing lackluster results from their outsourced paid digital marketing, L3Harris Aviation Academy approached 321 with the challenge of increasing admission leads for their FAA and IndiGo programs.
02
THE FLIGHT PLAN
Our keenly defined digital strategy included a combination of SEO, paid search and paid social. Simple enough, right? That was just the beginning.
03
BOARDING CALL
We targeted audiences with a higher probability of interest and greater propensity to convert, such as high school seniors and veterans.
04
PRE-FLIGHT CHECK
We also continually A/B tested the creative executions of a combination of ads to see what was working best in real-time and increase optimization and efficiency. This way we could evolve and refine our communications in an ever-changing landscape.
05
IN-FLIGHT MANEUVERING
We also continually A/B tested the creative executions of a combination of ads to see what was working best in real-time and increase optimization and efficiency. This way we could evolve and refine our communications in an ever-changing landscape.
06
A PERFECT LANDING
Within the first few days of launch, we generated more leads than the admissions team could handle and had to pause the campaign so they could catch up. Before resuming, we refined and honed our lead qualifiers even more strictly. This decreased our cost-per-lead by 94.8% while increasing our lead quality scores.
06
EYES ON THE HORIZON
321 has now taken on additional international campaigns including the UK, Portugal, Saudi Arabia, and Korea branches of L3.
We have also started working with new divisions of L3Harris’ Airline Training business.
The sky is truly the limit.
