The Future of Video Marketing in 2017

The Future of Video Marketing in 2017

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By: 321

December 15, 2016


Life is Lived in Moments.

If it wasn’t apparent from the whole “Chewbacca Mom” situation, video and visual storytelling strategies are a pretty big deal. This means that if you’re in marketing and your company isn’t already using video content as a means of connecting with your audience, get ready to start filming.

2017 will be the year of video content, but it doesn’t stop there. Digital video is projected to keep growing every year until 2019, which is mainly because video content keeps getting easier and cheaper to produce. Nowadays, you don’t need a fancy camera with a full lighting and sound crew to make a professional looking video, you can capture complete video content from your iPhone 7. So, there’s really no excuse not to be using video marketing.

Why You Should Be Using Digital Video

Digital Video provides direct brand interaction. It isn’t just about putting a message out there; it’s about creating a marketable experience between brand and user. It’s about connection, it’s about giving people a visual of how a company or a company’s product relates to them.

Additionally, videos engage even the laziest of consumers. It’s a great tool for learning but it’s also super easy to take in. People may not have time to read long descriptions or dig deep into services, but they love to see products or services in action.

Capitalizing on the World’s Second Largest Search Engine

So, what’s one of the best ways to get your video content out there? The wonderful world of YouTube. And here is why:

  • YouTube has become the second largest search engine in the world, second only to Google.
  • According to YouTube’s own statistics, the average YouTube viewing session is now more than 40 minutes long.
  • More than half of YouTube views come from mobile devices.
  • YouTube’s ad platform offers a variety of advertising opportunities

Creating videos allows for social shares. People can take videos from YouTube onto different social sites. However, in social media context, video marketers must remember that people share emotions, not facts. So, create fun entertaining videos to encourage social shares.

Longer Videos, More Engagement

With Digital Video, we are no longer limited to the traditional 15 and 30 second spot, giving us extra opportunities to experiment with more long-form videos. In fact, in a recent study by Google, they saw higher engagement, view through attribution, and brand recall on a non-traditional 90 second ad spot when compared to more traditional 30 second ones.

Get the Camera Rolling

Video marketing has grown exponentially in 2016 and that’s only going to continue to grow during 2017. It is the most versatile and profitable marketing tool and it’s easily accessible to everyone. So, what are you waiting for? Grab your camera and show the world what your company is made of.

If you’re looking to strengthen your brand in 2017, 321 can help. Reach out to us at:

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