How 321 is Revolutionizing Modern Marketing with Patented Tech and Smart Data

How 321 is Revolutionizing Modern Marketing with Patented Tech and Smart Data

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By: 321

April 16, 2021

01

TLDR

There’s no substitute for the impact of information, especially when it contains the power to revolutionize the way you do business. Enter ETHOS, our groundbreaking business intelligence platform.

When was the last time you felt seen—truly understood and considered—by a brand?

What about the last time you received an offer in the mail (or on the internet) that you’d, you know, actually use? Conversely, how often are you on the receiving end of a wasted effort?

You’d be shocked at how much money, time and effort are burnt targeting audiences that just don’t care. And honestly, if you can be one thing in business—or in life—you should be efficient. 

Which means getting the most out of every single dollar. Which means knowing exactly where the money goes. Which requires deep wells of accurate, insightful data.

It’s a scientific fact, after all: good data leads to good business. 

There’s no substitute for the impact of information, especially when it contains the power to revolutionize the way you do business. Enter ETHOS, our groundbreaking business intelligence platform that connects data with patented technology for unparalleled insights.

What Can ETHOS Do For You?

Simply put, ETHOS enables smarter business solutions by providing you with an unmatched understanding of human behavior patterns and preferences.

This is not hyperbole; we mean unmatched.

We’ll get to the specifics further down, but know that ETHOS:

  • Allows you to learn more about current customers through segmented data.
  • Locates new prospects and segment audiences so that you can communicate with messaging that truly resonates.
  • Anticipates the behaviors, attitudes and preferences of your most profitable customers.
  • Conquests your direct competitors’ audiences, significantly growing your market share.

Here’s how it all works:

Business Intelligence & Custom Segmentation

Our intelligence platform, ETHOS blends offline and online data by linking IP addresses, physical addresses and unique mobile device IDs.

We analyze this data through the lens of 19 overarching segment groups and 71 underlying segment types, leveraging it with Experian’s Mosaic® data of 126 million households and 800 lifestyle attributes. The result—highly specified target segments, all fine-tuned to your audience’s precise needs.

Audience Identification & Location of Prospects

We’re not just helping you better reach your own current customers. We’re also helping to grow your audiences, with a data-rich reservoir of targets likely to engage with your brand.

ETHOS converts anonymous users (those who don’t use a log-in or membership credentials to use your digital or physical assets) into bona fide targets. Consider: Studies show up to 96% of website visitors operate anonymously. Which means, potentially, you’ve only scratched the top of your consumer base. ETHOS gives you the power to drill well below the surface, tapping a deep reservoir of previously unrecognized leads. 

We identify these targets, then analyze their preferences and location to communicate with them effectively and efficiently. And what’s it all worth, you might be asking?


Exponentially higher ROI. 

Our business intelligence service doesn’t just marginally boost your performance, it changes the very nature of the game, maximizing your efforts and effectiveness with detailed data. We know, we know—this sounds like complete fantasy. 

But it isn’t. Recently, we ran a campaign that harnessed just a fraction of ETHOS’s power and the results were staggering. The ETHOS-curated segment we selected drove twice as much revenue as any other segment in the campaign—with half the targets.   

Our process also locates look-alike prospects based on your ideal audiences, expanding your customer base with leads highly likely to engage with your brand. This curated approach permeates across the market, allowing us to influence your competitors’ audiences into your world.

Our Input

ETHOS is the engine that fuels our partnerships, a modern solution that disrupts the market with a tour de force of innovative data collection.

Which is where the human element makes a play.

We offer access to the ETHOS segmentation portal, sure. But we also offer a custom monthly report based on the inputs for your business and a next-level consultation of the information in the report. Essentially, we want you to have the data—but we want to help you understand it, with our expert analysis on the information gained through data science and business intelligence.

This is the ultimate enterprise business solution, with unthinkable potential in optimizing your brand. 

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