T:MINUS Podcast S2 E6: Why Movie Trailers Suck

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By: 321

October 12, 2018

Happy Friday, folks! Welcome back to T:MINUS, a weekly marketing podcast hosted and produced by us here at 321 the Agency.
This week on T:MINUS, we ask the age-old question: why do movie trailers suck? Whether they give too much away or misrepresent the movie entirely, trailers have remained a point of contention in the film community. 
We also discuss the ingredients that make for a great movie trailer, mystery box marketing, and the Red Wedding from Game of Thrones. 
So, take a seat, put on your headphones, and get ready for your weekly dose of all things marketing from T:MINUS by 321 the Agency.


 

Discussion Points:

  • 2:44 iTunes Trailer
  • 4:02 The hype behind the Force Awakens trailer
  • 4:50 It is easy to make a cool trailer for Star Wars
  • 5:33 Examples of least favorite and most favorite trailers
  • 6:35 Music carries a trailer
  • 7:00 Great trailers that lead to weak movies
  • 7:57 What makes a great movie trailer?
  • 8:54 Fantastic beasts and multiple trailers 
  • 9:37 Revealing too much
  • 10:55 When the trailer is different than the movie  
  • 11:23 When the genre of a movie is different than the commercial 
  • 12:03 The case with Cabin in the Woods 
  • 13:50 The case with The Breakup
  • 15:29 Silence elicits the biggest suspense 
  • 16:02 Jeff tries to like J.J. Abrams 
  • 17:32 Mystery box marketing 
  • 18:20 J.J. Abrams is one of the best producers 
  • 19:00 Trailers that have gotten it right
  • 20:40 Movies based on true events  
  • 21:55 Trailer for Vice  
  • 23:05 Angelina Jolie’s movie, Unbroken
  • 25:28 Is the biggest issue that trailers give too much away?
  • 27:00 There is a line to walk with movie trailers
  • 28:55 The Red Wedding
  • 30:30 The original Godzilla trailer

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