Happy Friday, folks! Welcome back to T:MINUS, a weekly marketing podcast hosted and produced by us here at 321 the Agency.
This week on S2 E4 of T:MINUS, we tackle the most recent Emmy Award Ceremony. As consumer preferences lean further towards streaming platforms and services, the Emmys and cable television as a whole feel a bit archaic.
We also discuss the disruptive nature of Netflix, templated media creation, television watch parties, and advertisers’ relationships with live televised sporting events.
So, take a seat, put on your headphones, and get ready for your weekly dose of all things marketing from T:MINUS by 321 the Agency.
- 1:10 What haven’t we binge-watched yet?
- 1:48 The show hole
- 2:20 Dan watches the Emmys
- 3:00 Netflix, Hulu, and HBO dominated the Emmys
- 3:35 SNL and the barriers to cable television
- 4:24 Streaming content = less red tape
- 5:22 Netflix’s original content is mind-blowing
- 5:55 Data utilization and templated media creation
- 7:00 The Real World and other similar shows
- 8:13 Character development drives strong shows
- 9:03 Is cable dying?
- 10:29 Media moguls and the political push and shove
- 11:30 Netflix banks on the future of streaming
- 11:55 Paying for premium services
- 12:50 The price for options
- 14:10 Listening to and watching streamed content is different
- 14:45 Netflix truly is “disruptive”
- 16:15 Will every channel eventually have their own streaming service?
- 18:20 Live TV needs a subscription base
- 19:13 The thrill of weekly cliffhangers
- 20:00 Watch parties
- 20:50 Advertisers’ relationships with the NFL and NBA
- 21:30 Reactionary to the future
- 23:20 Even as a consumer, we are unsure of our own preferences
- 24:15 We do not consume media consistently
- 25:00 Big Brother and the psychology behind suspense
- 26:15 HBO owns both realms well
- 27:01 What shows we are watching here at 321?
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