Even though Christmas cookies and holiday treats are on our minds this month, it’s important to also consider your holiday strategy, particularly on social media. It requires time, effort and a clear strategy to generate impactful results across your channels.
We’ve taken the guesswork out of it and put together a recipe for success when it comes to social media strategy throughout the holiday season and into the new year.
Having a solid content plan is key to maximizing your social presence. Without content, there’s nothing for people to follow or engage with in the first place.
Before sharing a post, consider your audience, brand, tone and voice, and determine whether or not it fits. Posting for the sake of posting can have negative effects, so make sure each post serves a purpose and fits your brand.
You also want to consider what platforms you’re utilizing, and develop a content strategy for each one. Different platforms have different uses, so make sure whatever you’re sharing fits each respectively. Your creative should be sized appropriately, and copy should stay within character restrictions when applicable.
Engagement on social media can mean a number of things depending on the platform, but true engagement goes beyond likes and comments.
When creating your content, you should consider not only your brand and your audience, but also what kind of response your audience will have to the post. Likes are great, but true success creates a conversation around a post or causes your audience to take a specific action. Whatever your goal is with engagement, make sure it is clearly defined with each post you share.
Also, make sure you’re engaging with those who are engaging with you. If someone comments on your post, respond when appropriate. Make your followers feel more than just a number, and it’ll pay off well after the holidays are over.
Consistency is imperative when it comes to your social media strategy. Instead of posting sporadically, create a content calendar and schedule posts in advance. But, on-the-spot posts can also perform well given the right scenario. Whatever your audience calls for, find a posting schedule that works for you and stick with it.
As mentioned before, you also want to make sure your posts fit your brand while maintaining a sense of cohesiveness. Your audience follows you for a reason, so pay attention to your top performing posts to determine which posts you should emulate in the future.
With the right ingredients, your social media presence will grow over time. By focusing on content, engagement and consistency, you will gradually develop a recipe for success that works for your brand.